Fundamental and Applied Research in Machine Learning.
- Applying data science techniques to digital marketing to improve customer engagement and retention.
- Led a project to personalize email marketing campaigns for a $300 billion net worth company.
- Developed and shipped the algorithm to generate Personalization Insights Reports in Adobe Target.
- Led research projects in the fields of Reinforcement Learning and Explainable AI having applications in digital marketing.
- Delivered innovation talks and lab sessions at Adobe Tech Summit 2019.
- Published papers, filed patents, interviewed and mentored interns, and supervised new-hires.